Determine the exhibition theme, and plan the content and direction of the whole exhibition according to the theme.
Prepare the publicity materials required for exhibition invitation, including invitation letter, exhibitor manual and exhibition materials.
Define the overall objectives of the exhibition, including those for attracting exhibitors and visitors, business cooperation, brand exposure, etc.
Conduct market research to understand the needs of target audiences, market trends, competition status, etc., so as to better position the exhibition.
Develop a detailed exhibition budget, including the estimation and allocation of various expenses to ensure that the exhibition is completed within the financial scope.
Determine the layout and division of exhibition venues, and plan the themes and characteristics of each exhibition area.
Determine the venue of the exhibition, plan the layout of the whole site, including booth distribution, special area setting, etc.
Formulate publicity and promotion strategies for the exhibition, including advertising, social media publicity, media cooperation, etc. to attract more visitors and exhibitors.
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